Help patients find your expertise when they search for care.
OptiMedX helps hospitals, clinics, doctors and healthcare organisations improve their search visibility through technical SEO, medical content and a clearer website structure.
We build the strategy around your services, your locations and the questions patients ask before contacting you.
A clearer route from search to enquiry
Be found
Build visibility for relevant services, specialties and locations.
Build confidence
Give patients useful information about care and clinical expertise.
Support the next step
Make it easy to contact your team or request an appointment.
Help patients find the care you provide
Your website may describe excellent clinical services, yet the pages patients need can be difficult to find. A treatment may have no dedicated page. A consultant profile may leave important questions unanswered. Useful articles may sit apart from your service information.
We review how your website connects these pieces, then prioritise the improvements that support relevant discovery and informed enquiries.
What our healthcare SEO service covers
The scope is agreed around your website, service priorities and available resources. It can include:
01 · Patient search research
Map the terms people use for symptoms, conditions, treatments and specialist care. Separate information searches from searches for a provider, and prioritise topics relevant to your actual services.
02 · Technical SEO
Review crawling, indexing, mobile usability, page speed, redirects and duplicate pages. Work with your website team to resolve issues that affect access and search visibility.
03 · Service-page optimisation
Improve titles, headings, page structure and explanations of your services. Help patients understand what you provide, where it is available and how to take the next step.
04 · Medical Content Strategy and Writing
Create clear, evidence-informed condition pages, treatment pages and articles that answer patient questions. Work with your clinical team to review medical information before publication.
05 · Local search visibility
Align location pages, practice information and Google Business Profile priorities with the places you genuinely serve. Detailed Local SEO and profile management can be scoped separately.
06 · Measurement and refinement
Establish a baseline, monitor relevant search and website activity, and use the findings to decide what to improve next. Reports explain progress, remaining gaps and actions.
A strategy built around your organisation
Hospitals
Organise departments, consultants, treatments and branch locations so patients can find the right service within a larger website.
Clinics and doctors
Focus on specialties, procedure pages, clinician credentials and local service searches that matter to your practice.
Diagnostic centres
Make tests, preparation information, centre locations and booking routes clear and easy to discover.
Healthcare brands
Build a search strategy around your audience, offering and evidence, with a content structure suited to your business.
Medical understanding behind the content
OptiMedX is founded and led by Dr Swaroop Banothu, BPharm, PharmD, whose experience spans clinical pharmacy, pharmaceutical research, medical affairs and medical content leadership.
That background informs how we approach medical terminology, evidence, patient questions and content review. For treatment-specific content, the appropriate clinical reviewer and approval process are agreed with your organisation.
How we work
01 · Review
Understand your services, audience, website and current search performance.
02 · Prioritise
Agree the pages, technical issues and content gaps to address first.
03 · Implement
Develop and optimise pages, resolve agreed issues and connect related content.
04 · Measure
Track the agreed indicators and review the quality of incoming enquiries where data is available.
05 · Refine
Use performance and feedback to improve the next cycle of work.
What we measure
We agree the reporting measures at the start, based on your goals and the tracking available.
- Search visibility: impressions, clicks, click-through rate and position trends for relevant queries and pages.
- Website engagement: organic visits to priority pages and the actions visitors take.
- Enquiry actions: tracked form submissions, phone-link clicks and WhatsApp clicks. A click is reported as a click, rather than assumed to be a completed enquiry.
- Appointments: confirmed bookings or clinic visits where your systems provide reliable attribution.
- Delivery: completed page improvements, technical fixes and content updates.
The report should help your team decide what to do next, as well as show what changed.
Selected medical content work
These examples show Dr Swaroop Banothu’s medical content contribution during previous professional employment. They are portfolio samples, rather than OptiMedX client results.
Heart Valve Experts · TAVI/TAVR
Patient-facing treatment information explaining aortic valve care, assessment and recovery.
Painacea · Neuromodulation
Specialist treatment content explaining neuromodulation options and the patient assessment journey.
Heart Valve Experts · International patients
Content covering medical-record preparation, specialist review, travel planning and follow-up.
Frequently asked questions
How long does healthcare SEO take?
Timing depends on your starting position, competition, website condition and the work required. Technical fixes and content updates can be completed early; changes in search visibility need ongoing observation. We agree milestones after reviewing your website and do not guarantee a ranking or appointment volume.
Do we need a new website?
We review your existing website first. Many organisations can improve their current pages and technical setup. If a rebuild is needed, we explain the reason and scope it separately.
Does the service include medical content writing?
Content planning, writing and page optimisation can be included in the agreed scope. We confirm who reviews clinical content, how approvals work and which pages will be delivered.
Are Local SEO and Google Business Profile management included?
Local search priorities can form part of the wider SEO strategy. The detailed profile-management and location-page deliverables are agreed separately so the scope is clear.
Can you work with our existing SEO or development team?
Yes. We can agree responsibilities with your team for strategy, medical content, technical implementation and reporting.
How is pricing decided?
Pricing depends on website size, the number of services and locations, content requirements and technical work. Contact us with your website and priorities so we can outline an appropriate scope.
Discuss your healthcare SEO priorities
Share your website, key services and the locations you serve. We can discuss the gaps you want to address and the scope that fits your organisation.
Email hello@optimedx.com
WhatsApp +91 70135 59216
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