Healthcare Website Compliance Audit & Digital Marketing Review in India
Build patient trust. Identify avoidable risks.
Are your medical claims, professional profiles and promotional messages ready for closer scrutiny?
OptiMedX reviews your healthcare digital presence and provides clear, prioritised recommendations.
Medical content quality · Responsible communication · Search visibility
Where could your website need attention?
Claims & promises
Treatment guarantees, exaggerated outcomes or unsupported superiority statements.
Credentials & clarity
Professional information, service descriptions and medical explanations that need verification.
Digital consistency
Outdated profiles, conflicting contact details and unclear enquiry pathways.
What we review
Choose the areas that matter to your organisation. Expand each card to see the review points.
Website Content & Claims
Homepages, treatment pages, doctor profiles and promotional landing pages.
Review areas
- Medical claims, guarantees and superiority statements
- Professional credentials and service descriptions
- Location pages and calls to action
Healthcare Advertising
Selected claims, testimonials, endorsements and promotions against applicable guidance.
Review areas
- Treatment outcomes and promotional success stories
- Testimonials, influencers and discount-led promotions
- Appropriate framework for your organisation
Healthcare SEO
Indexability, metadata, page structure, duplication and useful content opportunities.
Review areas
- Technical SEO, titles and headings
- Internal links and location-page relevance
- Content duplication and outdated information
Medical Content & Evidence
Evidence gaps, outdated information and wording requiring qualified clinical review.
Review areas
- Suitable references and factual consistency
- Clinical limitations and balanced explanations
- Authorship and agreed medical review
Google Business Profile & Reputation
Profile accuracy, service descriptions and selected review-management practices.
Review areas
- Business and contact information consistency
- Potentially misleading profile descriptions
- Review responses and genuine feedback practices
Social Media & Campaigns
Agreed posts, advertisements, creatives and AI-assisted promotional content.
Review areas
- Claims across selected digital channels
- Testimonials, endorsements and inducements
- Factual verification and review of AI-assisted content
Clear findings.
Practical next steps.
Understand what needs attention and how to address it.
Deliverables depend on the agreed scope.
From observation to action
Hypothetical example, not an OptiMedX client finding.
Built for your healthcare organisation
We select the review framework for your business category. NMC requirements do not apply identically to every organisation.
From review to action
Share
Send your website and main concern.
Scope
Agree the pages, channels and deliverables.
Review
Receive findings and prioritised recommendations.
Improve
Implement internally or discuss separate OptiMedX support.
Dr Swaroop Banothu
BPharm, PharmD · Founder & CEO, OptiMedX
Healthcare Content Strategy · Medical Affairs · Scientific Communication
Experience across clinical pharmacy, medical affairs and healthcare content informs a practical, evidence-oriented review.
Your questions answered
What does the audit cover?
The website pages and digital channels agreed in your scope, including content, claims, professional information and selected SEO elements.
Is this legal certification?
No. This is a compliance-oriented content and digital review, not a legal opinion or regulatory certification.
Can AYUSH and wellness organisations use this service?
Yes. OptiMedX can review AYUSH and wellness websites for unsupported health claims, misleading promotions, practitioner credentials and content quality. The applicable review framework depends on the practitioners, services and products involved. AYUSH-specific professional requirements and relevant advertising rules may apply; NMC guidance is not automatically the sole framework. The audit scope identifies which requirements need assessment.
Can OptiMedX correct the findings?
Yes. Content revisions, website improvements and implementation support can be quoted separately.
What does it cost?
Pricing depends on the number of pages, channels and depth of review. You receive a defined scope and quotation.
Let’s review your digital presence
Share your website and tell us what you want assessed.
We’ll discuss the review scope and provide a quotation before the audit begins.
Please do not submit confidential or patient-identifiable information.
Looking for implementation support? Explore Healthcare Website Design, Medical Content Writing and Healthcare SEO.
Request your audit scope
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OptiMedX provides healthcare content and digital review support. This service does not replace legal advice, qualified clinical review or formal regulatory certification. Applicable requirements depend on your organisation, practitioners, services and claims. Review the complete official guidance when assessing requirements.